Coalition Letter to
|M. Douglas Ivester
CEO, The Coca-Cola Company
One Coca-Cola Plaza
Atlanta, GA 30313
January 21, 2000
We are writing on behalf of the Earth Day 2000, the ecopledge.com and our joint Green Pledge Campaign to ask you to use 25% recycled content in Coca-Colas plastic beverage containers.
The new millennium has brought with it abundant opportunities for real and positive change. Consumers and investors want to restore their faith in Coca-Cola and put the tumultuous times behind them. Yet, Cokes continued consumption of virgin plastic places it on unsteady ground with consumers concerned about environmental issues such as recycling. We urge you to take this opportunity to step up as an industry leader and play an active role in solving our solid waste problem.
Evidence of how Coke has "dropped the bottle" is apparent to consumers below:
The two of every three plastic Coke bottles that are littered or dumped into our already burdened landfills will remain there for decades or centuries to come. Therefore, we must act now to make smart decisions that will sustain good business and environmental conditions.
Our request is a sensible one. We ask Coca-Cola to use 25% recycled content in its plastic bottles. As senior vice president, Mr. Ivester pledged to take major steps forward to reduce Cokes use of virgin plastic materials. As his successor and an avid outdoorsman, it is imperative you guide the Company acts towards environmental protection. The time is now to put serious environmental concerns before profits and keep that pledge.
As we celebrate the 30th anniversary of Earth Day, consumers concern for the environment is piqued. We are now prepared to take that concern into the buying, investing and working arenas. Consumers, investors, and students throughout the country have pledged not to buy from, invest in, or work for Coca-Cola if you do not take this simple, sensible action to protect the planet. Should you not take action to increase recycled plastic use to 25% in your bottles, prior to Earth Day, April 22, we will organize across the nation to encourage consumers, investors and college students to seek alternative products.
It is time for Coca-Cola to join the growing number of companies that are working towards a real solution to the problem of recycling solid waste. Take the responsible step of instituting 25% recycled content in Cokes plastic bottles - before its too late.
You can reach me at 617-292-4800 or Wendy Wendlandt of Earth Day 2000 at 310-397-5270.
©1999 Earth Day 2000
ALL RIGHTS RESERVED